外賣(mài)復(fù)購(gòu)率低？3個(gè)外賣(mài)打包袋小設(shè)計(jì)，幫你鎖住老顧客

　　Is the repurchase rate of takeaway food low? 3 small takeaway packaging bags designed to help you lock in old customers

　　各位餐飲老板們，是不是還在為外賣(mài)復(fù)購(gòu)率低而發(fā)愁？花了不少錢(qián)做推廣、拉新客，可新客來(lái)一次就走，老顧客留不住，生意做起來(lái)越來(lái)越吃力？其實(shí)很多時(shí)候，大家都忽略了一個(gè)低成本、高回報(bào)的關(guān)鍵點(diǎn)——外賣(mài)打包袋。別再把打包袋只當(dāng)成裝飯菜的工具了，小小的打包袋，只要做好3個(gè)簡(jiǎn)單的小設(shè)計(jì)，就能提高品牌認(rèn)知，還能直接驅(qū)動(dòng)復(fù)購(gòu)，今天就把這幾個(gè)實(shí)用技巧分享給大家，簡(jiǎn)單好操作，人人都能用上。

　　Dear restaurant owners, are you still worried about the low repurchase rate of takeout? Spending a lot of money on promotion and attracting new customers, but new customers come and leave once, and old customers cannot stay. Business is becoming increasingly difficult? In fact, many times, people overlook a key point of low cost and high return - takeaway packaging bags. Don't just treat packaging bags as tools for holding meals anymore. With just three simple designs, small packaging bags can enhance brand awareness and directly drive repeat purchases. Today, we will share these practical tips with everyone. They are easy to operate and can be used by everyone.

　　很多餐飲老板覺(jué)得，外賣(mài)打包袋只要結(jié)實(shí)、能裝，不灑漏就夠了，至于設(shè)計(jì)好不好看、有沒(méi)有用，根本不在意。可大家不知道的是，打包袋是你和消費(fèi)者接觸的最后一個(gè)環(huán)節(jié)，也是最容易被忽略的“移動(dòng)廣告牌”。消費(fèi)者拿到外賣(mài)，第一眼看到的就是打包袋，一個(gè)有設(shè)計(jì)、有細(xì)節(jié)的打包袋，既能體現(xiàn)品牌用心，還能讓消費(fèi)者記住你，甚至主動(dòng)復(fù)購(gòu)，比花錢(qián)做推廣還管用。

　　Many restaurant owners believe that as long as the takeaway packaging bag is sturdy, able to hold, and does not spill or leak, it is enough. As for whether the design looks good or useful, they do not care at all. But what everyone doesn't know is that the packaging bag is the last link between you and consumers, and it is also the most easily overlooked "mobile billboard". When consumers receive takeout, the first thing they see is the packaging bag. A well-designed and detailed packaging bag can not only reflect the brand's intention, but also make consumers remember you and even actively repurchase, which is more effective than spending money on promotion.

　　第一個(gè)設(shè)計(jì)，也是最基礎(chǔ)的一點(diǎn)：把品牌logo放在最明顯的位置。這里一定要注意，logo的大小和顏色要足夠突出，不能太小、太淡，讓人看不清，最好是哪怕遠(yuǎn)距離看，也能一眼識(shí)別出來(lái)。大家可以想想，消費(fèi)者拿到外賣(mài)，不管是自己吃，還是放在辦公室、樓道里，顯眼的logo都會(huì)不斷曝光，久而久之，就會(huì)在消費(fèi)者心里留下印象，下次再點(diǎn)外賣(mài)，看到相似的品類(lèi)，就會(huì)下意識(shí)想起你的品牌。

　　The first and most fundamental design is to place the brand logo in the most prominent position. It is important to note that the size and color of the logo should be prominent enough, not too small or too light, making it difficult for people to see clearly. It is best to recognize it at a glance even from a distance. You can imagine that when consumers receive takeout, whether they eat it themselves or leave it in the office or hallway, the prominent logo will constantly be exposed. Over time, it will leave an impression in the minds of consumers. The next time they order takeout and see a similar category, they will subconsciously think of your brand.

　　第二個(gè)設(shè)計(jì)，在打包袋上印上餐廳的核心賣(mài)點(diǎn)，再加上你的專(zhuān)屬slogan。核心賣(mài)點(diǎn)不用多，一兩個(gè)就夠，比如“每日新鮮采購(gòu)”“現(xiàn)做現(xiàn)送”“家的味道”“無(wú)添加更健康”之類(lèi)的，再搭配一句好記的slogan，既能讓消費(fèi)者快速了解你家的特色，還能加深記憶。比如你家主打家常味，就印上“家的味道，每一口都安心”；主打新鮮，就印上“新鮮直達(dá)，不負(fù)每一份期待”，這樣消費(fèi)者吃完美味，再看到打包袋上的文字，印象會(huì)更深刻。

　　The second design involves printing the restaurant's core selling points on the packaging bag, along with your exclusive slogan. There is no need to have too many core selling points, just one or two are enough, such as "daily fresh procurement", "freshly made and delivered", "taste of home", "healthier without additives", etc. Paired with a memorable slogan, it can not only help consumers quickly understand the characteristics of your home, but also deepen their memory. For example, if your home specializes in home style flavors, you can print "The taste of home, every bite is reassuring"; Focusing on freshness, we print 'Fresh and Direct, Fulfilling Every Expectation', so that consumers will have a deeper impression after eating delicious food and seeing the text on the packaging bag.

　　第三個(gè)設(shè)計(jì)，也是最能直接驅(qū)動(dòng)復(fù)購(gòu)的一點(diǎn)：在打包袋的側(cè)面，加上你的店鋪地址、聯(lián)系電話(huà)，還有二維碼和公眾號(hào)。二維碼一定要清晰好掃，里面可以設(shè)置一些福利活動(dòng)，比如掃碼領(lǐng)代金券、參與團(tuán)購(gòu)、積分兌換，或者關(guān)注公眾號(hào)領(lǐng)優(yōu)惠券，下次點(diǎn)外賣(mài)可以直接使用。這樣一來(lái)，消費(fèi)者吃完美味，看到打包袋上的福利，隨手一掃就能領(lǐng)到優(yōu)惠，下次想吃同類(lèi)外賣(mài)時(shí)，就會(huì)優(yōu)先選擇你家，復(fù)購(gòu)率自然就提上來(lái)了。

　　The third design is also the most direct driving point of re purchase: add your store address, contact number, QR code and official account on the side of the bag. The QR code must be clear and easy to scan. Some welfare activities can be set in it, such as scanning the code to get vouchers, participating in group purchase, point exchange, or following the official account to get coupons, which can be directly used at the next take out point. In this way, consumers can enjoy delicious food, see the benefits on the packaging bag, and easily receive discounts with a simple scan. The next time they want to eat similar takeout, they will prioritize choosing your home, and the repurchase rate will naturally increase.

　　可能有老板會(huì)說(shuō)，做這些設(shè)計(jì)會(huì)不會(huì)很麻煩、很貴？其實(shí)完全不會(huì)。這些設(shè)計(jì)都很簡(jiǎn)單，不用搞復(fù)雜的圖案和排版，核心就是清晰、實(shí)用，成本也不會(huì)增加多少，卻能帶來(lái)實(shí)實(shí)在在的效果。很多餐飲老板花大價(jià)錢(qián)做推廣、搞活動(dòng)，卻忽略了打包袋這個(gè)免費(fèi)的“廣告牌”，白白浪費(fèi)了提升復(fù)購(gòu)的機(jī)會(huì)，真的很可惜。

　　Some bosses may ask, would it be troublesome and expensive to do these designs? Actually, I don't know at all. These designs are very simple, without complicated patterns and layouts. The core is clarity and practicality, and the cost will not increase much, but they can bring tangible effects. Many restaurant owners spend a lot of money on promotion and events, but ignore the free "billboard" of packaging bags, wasting opportunities to increase repeat purchases. It's really a pity.

　　還有一點(diǎn)要跟大家多說(shuō)一句，這些設(shè)計(jì)不用追求多高端、多花哨，貼合自己的餐廳風(fēng)格就好。小店不用搞復(fù)雜設(shè)計(jì)，清晰明了、實(shí)用為主；連鎖餐廳可以統(tǒng)一設(shè)計(jì)，強(qiáng)化品牌記憶。關(guān)鍵是要讓消費(fèi)者通過(guò)打包袋，記住你的品牌、了解你的特色，還能輕松找到你、獲得福利，這樣才能真正鎖住老顧客。

　　One more thing I want to say to everyone is that these designs don't need to pursue too high-end or fancy, just fit your own restaurant style. Small shops don't need to have complex designs, focus on clarity and practicality; Chain restaurants can be designed uniformly to enhance brand memory. The key is to enable consumers to remember your brand, understand your characteristics, easily find you, and receive benefits through packaging bags, so as to truly lock in old customers.

　　最后再跟各位餐飲老板叮囑一句，外賣(mài)復(fù)購(gòu)率低，不一定是味道不好，也可能是你沒(méi)做好這些細(xì)節(jié)。外賣(mài)打包袋看似不起眼，卻藏著鎖住老顧客的關(guān)鍵。做好這三個(gè)小設(shè)計(jì)：顯眼的品牌logo、清晰的核心賣(mài)點(diǎn)+專(zhuān)屬slogan、實(shí)用的店鋪信息+福利二維碼，既能提高品牌認(rèn)知，又能直接驅(qū)動(dòng)復(fù)購(gòu)，低成本、高回報(bào)，不管是小店還是連鎖餐廳，都能用上。希望今天的分享能幫到各位餐飲老板，再也不用為復(fù)購(gòu)率低發(fā)愁，輕松鎖住老顧客，讓生意越做越穩(wěn)！

　　Finally, I would like to remind all restaurant owners that the low repurchase rate of takeout may not necessarily be due to poor taste, but it may also be due to your failure to pay attention to these details. The takeaway packaging bag may seem inconspicuous, but it hides the key to locking in old customers. Do these three small designs well: a prominent brand logo, clear core selling points+exclusive slogan, practical store information+welfare QR code, which can not only enhance brand awareness but also directly drive repeat purchases. It is low-cost and high return, and can be used by both small shops and chain restaurants. I hope today's sharing can help restaurant owners no longer worry about low repurchase rates, easily lock in old customers, and make business more stable!